Athletic Roots' privacy policy

Consent

By providing us with Personal Information, we will deem you to understand this Privacy Policy, and we will deem you to consent to our collection, use and sharing of such Personal Information for the purposes identified or described in this Privacy Policy.
You may withdraw your consent at any time; however, we may not then be able to provide you with our full range of services. We will advise you when you withdraw your consent of the impact that will have on what we are able to provide. For information on withdrawing your consent, please contact our Chief Privacy Officer at info@athleticrootstraining.com
 
Updates
We may update this Privacy Policy from time to time. Any changes we make to this Privacy Policy will be effective when we post the revised policy on our Website. By continuing to interact with us after the modified version of the Privacy Policy has been posted, you are accepting the changes to the Privacy Policy. It is your responsibility to ensure that you read, understand and accept the latest version of the Privacy Policy. The date at the top of this Privacy Policy indicates when it was last revised.
 
Personal Information
Personal information is information about you as an individual, including information that identifies you and can be used to contact you. This includes such information as your name, birth date,
e-mail address, mailing address, telephone number, banking information, credit card number, and the like. It may also include information about your health, fitness levels, and goals, if you have communicated them to us. We also collect data about the services you purchase from us, the frequency of your visits, and the specific equipment, classes, and services you use.

Personal Information may also include other types of more technical information such as IP addresses, geolocation, device ID, or browsing history in connection with our mobile app or websites, but only when this information can identify you as an individual. Information that is aggregated and cannot be associated with an identifiable individual is not considered to be Personal Information.
 
How We Use Your Personal Information
Among other things, as described further in this Privacy Policy, we use Personal Information that we collect for the following purposes:

• to understand your fitness and other related needs and objectives and to assist you in achieving them

• to determine your eligibility for membership and for receiving our products and services

• to provide you with a copy of your membership contract and other related agreements

• to process your membership payments and to ensure that your account remains up-to-date

• to invite you to participate in member surveys or other opinion-gathering devices that assist us in making our clubs more responsive to your needs

• to inform you of various matters relating to your membership

• to send you newsletters, personalized offers and other information about products and services that we believe may be of interest to you

• to conduct contests, prize draws, competitions and other special promotions

• to enforce our agreements

• to collect amounts owing to us

• to protect against harm to the rights, property and safety of Athletic Roots, our employees, members and others

• to detect, investigate and prevent activities that are unlawful or in violation of Athletic Roots' policies and/or the terms of our agreements

 

Aggregate Data
We may combine your personal information with that of other individuals to create aggregate data which we will use, among other things, to improve our products and services and develop new ones, to create personalized digital experiences, and to send you, and others like you, offers and information that we believe you or they may be interested in. Aggregate data is general information about groups of customers but not about you as an individual. We may also disclose aggregate member data for use in academic research (e.g., exercise adherence), provided, however, that your data will never be individually identified or identifiable in reports of the research findings; only aggregated data (for example, group averages) will be presented.
 
Photographs
In the interest of security and crime prevention, we may take a digital photograph of you when you become a member. We will use that photograph to verify your identity when you attend at the club, and where we deem necessary for health, safety or security reasons. If you don’t wish to provide your photograph, you may decline. If you do permit us to take your photograph, you may ask us to delete your photograph later. If we do not have your photograph on your member profile, we may ask you to provide identification when you attend our clubs to verify your identity.
 
Contacting Us
Athletic Roots Training wants to hear from our members about any issues or comments regarding their memberships or our services. We may record this information and transmit it to our clubs in order to address them in the appropriate manner. When you contact us, including (without limitation) by post, telephone, fax, email, SMS, live chat, through our Website or App or through social media, we collect the information that you disclose to us. This may include details such as your name, address, telephone number, fax number, and email address, as well as your questions, inquiries, comments, complaints, or requests. If you correspond with us through any media, we may keep a record of that correspondence.
 
Surveys
From time to time, we may ask you to complete surveys for research purposes, which we will use, for example, to improve our products and services and develop new ones. We will collect the information you provide if you respond; however, you are under no obligation to respond.
 

User Generated Content
If you post content (including, without limitation, text, pictures, audio, videos, testimonials, tweets, blog posts or reviews) to online platforms, such as social media, or to any publicly available blogs or other publicly available features of our Website, they may be viewed by other users of social media or our Website. By making personal information publicly available on our social media sites or on our Website, you consent to publication by Athletic Roots Training or our service providers and agents.
 
Telecommunications
Athletic Roots Training may ask you for contact information such as your telephone, mobile or fax number or e-mail address, and keep and use this information as well as disclose it to other trusted third parties so that we or any of these third parties may contact you directly through these channels for the purpose of emergency contact, of goods, services and special offers that may be of interest to you. Your consent to this is not a condition of your membership.
 
Athletic Roots Training Website
When you visit our Website at www.athleticrootstraining.com, our server logs automatically record statistical information, such as your IP addresses, type of operating system, device type, browser use, time and duration of visit, webpages requested, approximate geographical location (country, province, city), your page views, the time you spent on the Website and your clicks and interactions. We also identify visitor categories for the Website based on factors such as domains and browser types.
 
Digital Markers (including cookies)
A digital marker is a resource created by the visitor's browser to store certain information for the web server to reference during the same or subsequent visits to the Website. Examples of digital markers are “cookies” or HTML5 web storage. Some examples of what digital markers do are as follows:

• they allow a website to recognize a previous visit each time the visitor accesses the site;

• they track which information is viewed on a website, helping website administrators ensure visitors find what they are looking for.

 
Athletic Roots uses session and persistent digital markers/cookies on some portions of our Website. We use these cookies or similar technologies to store your preferences, record session information such as information on what pages you access or visit, develop information about your preferences and interests, alert you to areas that we think might be of interest to you when you return to our Website, record past activity in order to provide better service when you return to our Website, help rotate banner advertising so as to ensure that visitors are not repeatedly sent the same banner ads, and customize content based on your browser type or other information you provide. We may also combine such information with other information we have collected from you across various sources in our consumer database. This allows us to improve the quality of our service, including by storing user preferences, tracking user trends and providing relevant advertising to you based on your activities. 
 
We also use digital markers/cookies and similar tools placed by our advertising partners for tailored interest-based advertising purposes.
Athletic Roots also uses digital markers/cookies to collect data related to your browsing activity or your device. For example, we collect data related to your IP address, your browsing history, the content of the pages you visited, the number of clicks you make, your type of device, the site you came from and the site you’re going to when you leave ours, your approximate geographical location, your email, as well as the ads and videos that you viewed on each site. We can also track which of our ads you interact with on third-party websites. We use such data to provide you with ads that are more relevant to your interests, such as ads related to the sites and content you viewed, and to identify other people with similar interests. If you click on one of our ads online, including to contact us by phone, your mobile phone number and cookie-related data may be shared with our digital partners and used to track the effectiveness of our advertising and for the purposes of delivering ads that may be relevant to you in the future.
You may adjust your browser settings to reject digital markers, including cookies, if you choose. You can also delete the cookies on your computer in your browser, or completely disable the feature that stores cookies on Athletic Roots’ Website. Certain features also allow you to deactivate some cookies and to keep only those you want. If this interests you, review your browser settings. Note, however, it may affect your ability to interact with our Website.
 
Athletic Roots also uses third-party remarketing services, such as Meta and DoubleClick by Google, to advertise on third-party websites (including Google) or social media sites to previous visitors to our Website and to other visitors who may have similar preferences. This could be in the form of an advertisement on the Google search results page, Facebook or Instagram, or on sites across the internet.
 
You may opt out of Google Analytics and other digital media platforms by using the Digital Advertising Alliance of Canada’s ad choices tool:
https://youradchoices.ca/en/tools
Visitors may also opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page:
http://www.networkadvertising.org/managing/opt_out.asp
Interest-based advertising opt-outs work by saving cookies in your browser that tell the various ad partners that you have opted out. Because cookies are generally browser-specific, your choice will only apply to the web browser from which you opt out. You must opt out from each web browser from which you do not want interest-based advertising (and this may involve different devices, if you use more than one).
If you opt out of interest-based advertising by a third party, these technologies may still collect data for other purposes, including analytics, and you may still see ads across the Internet, but the ads will not be targeted based on information about you, and may therefore be less relevant to you and your interests.
 
Social Media
If you engage with us on social media, we will collect information you have added to your registration profile from those accounts, and that is made available to us by default by the relevant Social Media Platform.
We also place various social media buttons on our Website as links, including (but not limited to) Meta (Facebook and Instagram), X (formerly Twitter), and Pinterest. When you visit a website that integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website was visited, etc.) is forwarded to these social media services, even if you are not registered with these services.
If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your username and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service.
You can find further information about data protection regarding Facebook, Twitter and Instagram.
 
Web Analytics
Web analytics is the collection, analysis, measurement, and reporting of data about web traffic and visits for purposes of understanding and optimizing web usage. Information in digital markers may be used for web analytics to track your online interactions with Athletic Roots’ Website.
Google/Adobe Analytics: Athletic Roots may use third-party web analytics services on our websites, such as Adobe Analytics and Google Analytics. These service providers help us analyze how users use our websites. They may collect various data points associated with your visits to our websites, including your IP address, and they may place cookies to help with the analysis. To learn more about Adobe Analytics and how to opt out, click here. To learn more about Google Analytics and how to opt out, click here.
HotJar: Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.), and this enables us to build and maintain our Website and the services available on our Website, with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular, the device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information and geographic location (country only). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. You can opt out of the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
 
SHARING OF PERSONAL INFORMATION:
GoodLife Fitness contracts with trusted companies to act on our behalf to fulfill certain functions. We may use third-party service providers to process or handle personal information on our behalf and to assist us with various services such as data processing, printing, mail distribution and marketing. Some of our service providers are located outside of Canada. As a result, your personal information may be accessible to regulatory authorities in accordance with the law of these jurisdictions. We will take steps to ensure that such parties comply with our policy on protecting your personal information.
Except as set out in this policy or as required or permitted by law, GoodLife Fitness will not sell or disclose any of your personal information to any other organization without first obtaining your consent. GoodLife Fitness may, however, disclose information in the following cases:

• to enforce or apply our membership agreements

• to protect the rights, property or safety of GoodLife, our employees, our members and others

• where permitted by law, including to comply with a subpoena, warrant or order

• to law enforcement in connection with an investigation

• to a person authorized by a law or collective agreement

• to an investigative body or government institution which can oblige us to do so

• in emergency situations in which we believe that the life, health or safety of a member or other person may be in danger

• to an agent retained by GoodLife in connection with the collection of your account

• if all or a part of our business is sold, we may transfer information we have about  you in preparation for or as part of completing that transaction

• to our insurers, insurance adjusters and/or lawyer in connection with legal proceedings (actual or contemplated)

 
Accuracy and Retention:
Athletic Roots strives to maintain the accuracy and completeness of your Personal Information. You may ask us to delete or correct information contained in your file. Any such requests must be made in writing to our Chief Privacy Officer, at the address below. GoodLife Fitness will keep your Personal Information for as long as it remains necessary for the identified purposes or as required by law, or in accordance with our retention schedules, which may extend beyond the termination of our relationship with you.
 
Safeguards:
Athletic Roots has comprehensive security controls to protect against unauthorized access, use, alteration, duplication, destruction or disclosure of your Personal Information. We use safeguards that are appropriate to the sensitivity of the information. Each of our employees is responsible for maintaining the confidentiality and security of all Personal Information to which they have access. We keep our employees informed about our policies and procedures for protecting personal information. Where necessary, our employees must sign confidentiality agreements.
 
Access:
In order to fulfill requests for access to information in your file or to answer any questions or address any concerns individuals may have about privacy, Athletic Roots has designated a Chief Privacy Officer. In addition to answering inquiries, the Chief Privacy Officer is also responsible for ensuring that the requirements of this Privacy Policy and related procedures are being met.